Commerce media networks are exploding in promise but messy in practice, especially in the early growth years. This roundtable brings together CMN leaders to compare notes on how they’re moving from “we stood it up” to “this is a scaled, durable business.” Participants will share what’s worked (and what hasn’t) across different models, from affiliate-led financial services and retailer media to restaurant- and merchant-led platforms like OpenTable. Expect an open, candid conversation focused on niche definition, use case clarity, and the decisions you’d make differently if you had a time machine.